Making waves with a new visual identity
"I've bought a beach" isn't a phrase that we hear every day, so when Sophie came to us asking if we could create a visual identity for a beach, we said, absolutely!
![](https://forty8creates.com/wp-content/uploads/2022/07/9-Bayside-Beach-Kayaks-F8C140622AB-v1.png)
Big characters favour the bold.
Big beach vibes, deserved a bold typeface, that could be recognized and seen for miles (once the flags were up). Taking inspiration from the popular surfing side of the beach, we developed a fun identity that evokes movement.
![](https://forty8creates.com/wp-content/uploads/2022/07/3-Bayside-Beach-Type-F8C140622AB-v1.png)
![](https://forty8creates.com/wp-content/uploads/2022/07/4-Bayside-Beach-Shirt-F8C140622AB-v1.png)
![](https://forty8creates.com/wp-content/uploads/2022/07/5-Bayside-Beach-Logo-F8C140622AB-v1.png)
![](https://forty8creates.com/wp-content/uploads/2022/07/6-Bayside-Beach-Bag-F8C140622AB-v1.png)
![](https://forty8creates.com/wp-content/uploads/2022/07/7-Bayside-Beach-Pins-F8C140622AB-v1.png)
![](https://forty8creates.com/wp-content/uploads/2022/07/8-Bayside-Beach-Mug-F8C140622AB-v1.png)
Summer shades.
Like a sip from your first summer cocktail, our color palette uses bright pastels, a big contrast compared the neighboring beaches who all went for blue and yellow colour palettes.
![](https://forty8creates.com/wp-content/uploads/2022/07/10-Bayside-Beach-Lockup-F8C140622AB-v1.png)