It's the little things that make a big difference.
The creation of this logo started off with the idea that every child is unique. Being the "perfect mother" only exists in fairytales. Being a parent is messy, nonlinear, and has its ups and downs. The logo design reflects the subtle differences every parent experiences when trying to grow a new human.
A small pack, with a big mission.
With shelf space at a premium, and with audience attention at an all-time low, grabbing the eyes of your target audience is a decision made in a split second. Ensuring the decision to purchase is a tough one, but one that is helped by a stand-out packaging design, which houses a stand-out product. Shelf appeal is number one priority (after safety) in our packaging design considerations.
Rounding the user journey off with a tasty web experience.
Brand consistency is important across all touchpoints, especially in our digital-first age. The website is used as a destination to get more information on the products and the story behind the brand. Using subtle animations and textured backgrounds we encapsulated a playful user experience whilst ensuring that the information was easy to find.