Building on the foundation of a legacy identity
Createmaster are market leaders in the construction of structured data asset information and digital O&M solutions. Having been in business for a while, the visual identity reflected their solid approach to business which was depicted in the shape of a cube.
![](https://forty8creates.com/wp-content/uploads/2022/07/2V-Placeholder-Creatmaster-Logo-Animation-F8C040722AJB-v1.jpg)
Reivigorating, not rebuilding. Evolution, not revolution
Our task: update the visual identity whilst the core of the brand remained intact. It was important that Creatmaster's clients felt a sense of evolution, not revolution when we rolled out the new visual identity.
![](https://forty8creates.com/wp-content/uploads/2022/07/3-Createmaster-Fonts-F8C200622DV-v1.jpg)
![](https://forty8creates.com/wp-content/uploads/2022/07/4-Createmaster-Photo-1-F8C200622DV-v1.jpg)
![](https://forty8creates.com/wp-content/uploads/2022/07/5-Createmaster-Logo-Lockup-F8C200622DV-v1.jpg)
![](https://forty8creates.com/wp-content/uploads/2022/07/6-Createmaster-Business-Card-1-F8C200622DV-v1.jpg)
![](https://forty8creates.com/wp-content/uploads/2021/07/7-Createmaster-Business-Card-2-F8C260722DV-v2.jpg)
![](https://forty8creates.com/wp-content/uploads/2022/07/8-Createmaster-Hexagon-Pattern-F8C200622DV-v1.jpg)
Building blocks for a solid identity.
The visual identity system we created went further than simply a logo, we worked with Createmaster to reinvigorate core sales presentations, business stationery, and even the interiors for their new office building.
![](https://forty8creates.com/wp-content/uploads/2022/07/9-Createmaster-Presentation-F8C200622DV-v1-scaled.jpg)
![](https://forty8creates.com/wp-content/uploads/2022/07/10-Createmaster-Photo-2-F8C200622DV-v1.jpg)
![](https://forty8creates.com/wp-content/uploads/2021/07/11-Createmaster-Email-Signature-F8C260722DV-v2.jpg)
![](https://forty8creates.com/wp-content/uploads/2022/07/13-Createmaster-Company-Profile-F8C200622DV-v1.jpg)