Based in New York, Elan Brand Licensing was a small fish in a big pond. The founders subject matter expertise would need to stand out against competition – some of which has been well established over many decades. Working mainly in the fashion and apparel sector the Identity had to feel familiar to those that considered Elan’s services – familiarity equals trust. A serif font pairs with a sans serif font ensured the Identity had a good mix of classic elegance and a modern twist as to be reflective of the services offered.

The scope of the brief comprised of:

  • Identity design and development.
  • Colour palette creation.
  • Typography palette creation.
  • Business Stationery.

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